About Andrew Smith

Social science, demography, business, economics, history, the Balkans, football, politics, photography, language, music, culture and reading widely; professional too. Professional sources include The Economist, LinkedIn Groups: Digital Marketing, VET and Higher Education Teaching, local and international. Ten years administrative and management experience in MIS, both public and private sector, in addition to twenty years of education and training, both supported by qualifications, Master of Education and dual MBA International Marketing. Twenty years of small business management experience including digital or e-marketing strategy, market research, planning, finance, HR and strategic management. Education and training has included English as a foreign language teaching, professional &/or soft skills training, undergraduate lecturing in business communication and human resources. Related skills and attributes include international & cross-cultural experience, research skills, training needs analysis, program and curriculum development, instructional design, delivery through diverse methods, LMS/blended learning, evaluation and digital marketing, with strong interest in marketing, communication and management related lecturing.

Tactics Against Bipartisan Climate Change Policy in Australia – Limits to Growth?

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A recent ABC article ‘The day that plunged Australia’s climate change policy into 10 years of inertia‘, endeavoured to describe how climate change consensus was broken by former Liberal MP Andrew Robb who claimed he had followed the ‘Limits to Growth’ (LTG) theory via the Club of Rome but changed his mind, hence withdrew support on bipartisan support on carbon emission measures (?).

And so it was that Andrew Robb made one of the most extraordinary and — by most conventional measures — indefensible tactical decisions in the history of political chicanery.

Also reported in climate science denial blog in the USA Watts Up With That with post titled ‘How “The Limits to Growth” Broke Australia’s Bipartisan Carbon Tax’, as did Catallaxy Files in ‘Australia Follow the climate money and the time when Tony beat Malcolm by one vote’ which also promotes climate science denialism.

In fact the LTG theory, ‘a riddle wrapped up in an enigma’, is irrelevant to climate change as it was developed as a PR construct of liberal and environment ideas or theory then (misre)presented publicly as grounded and tested empirical science to confuse debates, then both opponents and protagonists.

The pseudo-science of LTG was developed and presented via the Club of Rome and applied by some of the participants and collaborators including Herman Daly’s ‘Steady-state economy’ (autarkist economy), Paul Ehrlich’s ‘population bomb’ and his Zero Population Growth (ZPG) colleague John ‘passive eugenics’ Tanton to support immigration restrictions for non-Europeans.

Interesting was that the Club of Rome was hosted on the Rockefeller (Standard Oil/Exxon) estate and sponsored by Fiat and VW, while ZPG had support from Rockefeller Brothers, Ford and Carnegie Foundations; strong whiff of fossil fuels, global corporates/oligarchs and eugenics.

LTG helped encourage a pincer movement of seemingly unrelated ideas or constraints which in fact protect the corporate and personal interests of such global players.  Daly’s autarkist Steady-state theory stresses nation states, avoidance of trade agreements (and environmental regulations) etc. while allowing long standing global corporates (with existing footprints) to operate without commercial, competitive or regulatory constraint (James Buchanan’s radical right libertarianism for all, i.e. ‘Public Choice Theory‘, except when there is state support for global corporates).

From University of Sussex on Limits to Growth or ‘Models of Doom‘:

‘An interdisciplinary team at Sussex University’s Science Policy Research Unit reviewed the structure and assumptions of the models used and published its finding in Models of Doom; showing that the forecasts of the world’s future are very sensitive to a few unduly pessimistic key assumptions. The Sussex scientists also claim that the Meadows et al. methods, data, and predictions are faulty, that their world models (and their Malthusian bias) do not accurately reflect reality.’

How could they promote not just junk science but inequitable libertarian economics to the masses for the benefit of the few and have ‘Turkeys vote for Christmas’?

Brexit is a good example, Trump also and Australia since Tampa refugee incident, i.e. dog whistling immigration, population growth, and white nationalism, then encourages borders, withdrawal from trade agreements and insular view of the world, while allowing global corporates to fly under the radar and conservative political parties to gain votes (especially amongst the upper median age cohort) to implement the right policies (or not at all).

 

The day that plunged Australia’s climate policy into 10 years of inertia

BY ANNABEL CRABBUPDATED SUN AT 1:28PM

Ten years ago Andrew Robb arrived at Parliament House intent upon an act of treachery.

No-one was expecting him. Robb was formally on leave from the Parliament undergoing treatment for his severe depression.

But the plan the Liberal MP nursed to himself that morning would not only bring about the political demise of his leader, Malcolm Turnbull, but blow apart Australia’s two great parties irrevocably just as they teetered toward consensus on climate change, the most divisive issue of the Australian political century.

They have never again been so close.

A decade later, according to the ABC’s Australia Talks National Survey, climate change is a matter of urgent community concern. Eighty-four per cent of respondents said that climate change was real and that action was warranted. When offered a range of 19 issues and asked which were of gravest personal concern, climate change ranked at number one.

As bushfires ravage the landscape and drought once again strangles vast tracts of the continent, the inability of the Australian Parliament to reach agreement on how to answer the threat of climate change — or even discuss it rationally — may well be one of the drivers of another shrieking headline from the Australia Talks research: 84 per cent of respondents also feel that Australian politicians are out of touch with the views of the people they represent.

This is the story — told on its 10th birthday — of a political event that changed the course of a nation’s history.

How bipartisan policy fell apart

Robb was on sick leave from his job as shadow minister for climate, managing the notoriously difficult transition from one anti-depressant medication to another.

In his absence, acting shadow minister for climate Ian Macfarlane had successfully negotiated, with the authority of Liberal leader Malcolm Turnbull, a deal with the Rudd government to land the Carbon Pollution Reduction Scheme, or CPRS.

An extraordinary tactic

And so it was that Andrew Robb made one of the most extraordinary and — by most conventional measures — indefensible tactical decisions in the history of political chicanery.

Parliament House is no stranger to mental illness. Historically, its sufferers have covered their tracks, loath to be seen as vulnerable.

But this must be the only recorded occasion on which mental illness has been used as a tactic.

Robb ripped himself a scrap of paper and scrawled a note to Turnbull.

“The side effects of the medication I am on now make me very tired. I’d be really grateful if you could get me to my feet soon,” he wrote.

Turnbull called Robb to speak soon after. He rose, and denounced the proposed scheme in forensic detail, his words carrying significant weight as the erstwhile bearer of the relevant portfolio.

The deal never recovered. The meeting went on for six more hours. Turnbull — a streetfighter when cornered — added the numbers of shadow Cabinet votes to the “yes” votes in the party room and declared that he had a majority.

Leadership contest

The party room wasn’t buying it. Turnbull was cooked.

One week and one day later — December 1, 2009 — a ballot was held for the leadership of the Liberal Party.

Tony Abbott — who nominated against both Turnbull and shadow treasurer Joe Hockey — won by a single vote.

The Abbott opposition was born, with its strident campaign against Labor’s “great big new tax on everything”.

The next day, the emissions trading scheme legislation went to a vote in the Parliament and was defeated soundly.

Both the Coalition and the Greens voted against.

The Rudd government relinquished its attempts to put a price on carbon. Rudd himself was overthrown mid-2010. Julia Gillard staked her political life on installing a carbon price, but lost it at the 2013 election in the face of Abbott’s muscular anti-carbon-tax campaign.

Abbott installed his “Direct Action” model which survives to this day, despite Turnbull’s subsequent prime ministership, during which he tried and failed to introduce the National Energy Guarantee, a legislative device aimed at establishing reliable supply and reduced emissions from the energy sector….

….’You can still see the scars’

For Kane Thornton, chief executive of the Clean Energy Council, the past 10 years are a tale of intense frustration.

“What happened back then has just so fundamentally shaped the direction and the context for climate and energy policy ever since,” he says…..

…..Visiting Sydney this week, the founder of Bloomberg New Energy Finance, British-born Michael Liebreich, was brutal in his assessment of Australia’s contemporary energy situation.

“It’s unbelievable how you can have a country with such cheap solar power, such cheap wind power, frankly such cheap natural gas and yet you still have expensive power and an unreliable grid,” he told ABC’s AM.

“I mean, how do you do that? It’s a government failure.”

Turnbull, in an interview published on Saturday by The Guardian, said the climate debate in Parliament was hostage to “insurgents” inside the Coalition.

“There are plenty of odd beliefs out there and conspiracy theories but what I have always struggled to understand is why climate denialism still has the currency that it has, particularly given the evidence of the impact of climate change is now so apparent, and it is particularly apparent to people living in regional and rural Australia,” he said.

“Precisely what has been forecast is happening.”…..

…..Robb admits that his was an extraordinary intervention in a sliding-doors juncture of Australian political history.

“I’ve seen so often in my career where something monumental gets down to one vote. Then when the vote’s taken, it sticks, and the world adjusts. It was the beginning of Tony — who won by one vote. Democracy’s an amazing thing, really. And it does show you that if you’ve got half of the votes or just over half or just under, that can reflect community attitudes too,” he says.

“This is not a fault of democracy, it’s a fact.”

He mentions that when he was a much younger man, he was “a great student” of the Club of Rome, an association of scientists, bureaucrats, politicians and public thinkers who in 1972 published the book Limits To Growth, warning that the world’s resources could not withstand the depredations of ceaseless economic growth indefinitely.

Limits To Growth is still the highest-selling environmental book in the history of the world, having sold 30 million copies in more than 30 languages.

But Robb’s early fascination with the work gave way to distrust of its conclusions and primitive computer modelling; he says its warnings of resource exhaustion and economic collapse towards the end of the 20th century were overstated.

“The thing they didn’t talk about was technology. That you could find gas 300 kilometres offshore, for example, and find a way to bring it onshore. Because of this, the Club of Rome — which was quite a reputable group of people — looked more and more ridiculous as the years rolled on.”

The Club of Rome has its critics and its defenders; Limits To Growth was commonly derided by the 1990s as a misguided Doomsday scenario, but has enjoyed something of a renaissance lately. The CSIRO published a paper in 2008 finding that the book’s 30-year modelling of consequences from a “business as usual” approach to economic growth was essentially sound.

But what’s not deniable is that this work influenced one young man who grew up to be one member of a parliamentary party with a singular role to play in one vote on a policy that would either change or not change the course of a country.

Democracy, he says, is an amazing thing.

Or an infuriating thing. Or mysterious. Or random.’

 

For more articles and blog posts about population growth, immigration and white nationalism click through.

 

Australian Brexit?

Sam Roggeveen of the Lowy Institute has written about the potential of an ‘Australian Brexit’ due to a global political transformation (ideology and strategy) towards radical white nativist ideas, isolationism and putting pressure on mainstream parties to comply, while being presented as organic or the ‘people’s will’.

There has been gross over simplification of Brexit to supposedly avoid bureaucracy, the EU, Europe and increasing antipathy towards immigration by ageing electorates through populist politicians.

However, many would suggest Australia had a form of Brexit upon colonisation via the First Fleet 1888 by the British, then after Federation in 1901 the bi-partisan ‘White Australia Policy’ inspired by British eugenics movement (and finally ended after mostly through opposition by NGOs, churches etc.).

Fast forward to the supposed crisis of Tampa when then Australian Prime Ministers helped start the demonisation of refugees with able support from mainstream media including Murdoch’s NewsCorp, then carried further by society in creating antipathy towards non-Europeans; a new proxy white Australia policy.

Further, there are clear links between ideology, political and media tactics of white nativism or white nationalism inspired by eugenics, which has been mainstreamed in the US and UK; with further links onto the fringes of Europe.

White nationalism, white nativism or eugenics all share a clear architecture including astro turfing, manipulation of media, fake news etc., that can also be linked to radical right libertarians or elements of neo-liberalism by global corporates, via think tanks, to deflect attention away from tax avoidance, interference in domestic policies, cast doubt on climate change etc.

Brexit for Australia?

The new conventional wisdom in Canberra doesn’t stack up

By Sam Roggeveen

November 5, 2019 — 12.00am

It is Canberra’s new conventional wisdom: the government’s unexpected election victory gives Prime Minister Scott Morrison stature and stability that his recent predecessors all lacked. The last decade of political dysfunction is behind us. The trouble is, this view is based solely on very recent events in one country alone. What if we took a global perspective over a longer period?

A political transformation has been under way in Western democracies for decades now, quietly and in the background for most of that time, though in recent years it has broken cover. In the US it produced Donald Trump, in the UK Brexit, and in Europe the rise of new right-wing populist movements.

Western democracy has hollowed out. It has happened in two stages. First, the public has drifted away from major political parties, the institutions that once connected them to the political process. In every Western nation, mainstream centre-right and centre-left parties are in decline. In the early to mid-20th century, party affiliation was a question of class, religion and family inheritance – you voted a certain way because your parents and peers did too. But for decades now membership of the big parties has fallen and the share of the vote they can rely on has decreased.

In response (and this is stage two), the big parties have found new ways to survive. They have evolved from amateur mass-membership organisations to small, professionalised outfits financially reliant on big donors and, increasingly, the state. Other than at election time, the big parties don’t really need the public.

So, voters withdrew from political parties, and the parties responded with a withdrawal of their own. The result is that the public square is left empty and politics is hollow.

In Europe, right-wing populist parties have done well because the minority of voters who are attracted to those ideas have slipped from the grip of the big parties. But as France’s Emmanuel Macron and Germany’s Greens show, the big parties are not bleeding votes only to the right, they are losing them in the centre and on the left too.

In America, the weakening of parties helped mavericks like Trump and Bernie Sanders, who tied themselves to the big parties out of self-interest rather than conviction.

In the UK and Australia, the decline of the big parties has produced a different kind of instability. In both countries the voting system makes it hard for small parties to win seats even though their vote share has increased. Yet as the big parties have become less popular, they have also become less stable and more vulnerable to shocks from outsiders and ambitious MPs. That’s what caused Brexit, essentially an internal Tory Party dispute stirred up by Eurosceptic backbenchers and Nigel Farage’s UKIP.

It is also what has produced the leadership churn in Australian politics over the last decade, a succession of tight election results, and two periods of minority government. Australians are abandoning the major parties at record rates. At the same time, these shrinking and insular parties are increasingly cut off from a bored and unengaged Australian public.

Lacking genuine connections to a deep social base, major-party MPs look to their peer groups in politics and the media for inspiration, which is where they got the idea that changes of leadership might fix their problems and why, for instance, Morrison borrows Trumpian language on “negative globalism”.

The 2019 election resolved none of these underlying problems. True, the Liberal and Labor parties have now changed their rules so that leadership coups are harder to mount, but this is much more than just a leadership issue.

Again, if we broaden our view beyond Australian shores, we can see why. Angela Merkel has been German chancellor for 14 years, yet in that period, German politics has been completely transformed – Alternative fur Deutschland, a populist party that didn’t even exist when Merkel took office, is now the official opposition in the Bundestag.

It would be foolish to assume that Australian politics, still dominated by two parties the public cares little for, is suddenly immune to upheaval on that scale.

Sam Roggeveen is director of the International Security Program at the Lowy Institute and author of Our Very Own Brexit: Australia’s Hollow Politics and Where It Could Lead Us.’

For more articles and blogs about white nationalism, immigration and Australian politics click through.

Tourism Australia Marketing Campaigns

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Australian tourism campaigns have often been in the news, sometimes for good reasons attracting attention, other times questions about the campaigns including the most recent ‘Philausophy‘.

Tourism Australia's latest campaign 'Philausophy' attracts criticism.

Tourism Australia Marketing Campaigns (Image copyright Pexels)

The ‘Philausophy’ campaign is self-indulgent wank, and a crime against Australia

Tourism Australia’s latest ‘Philausophy’ campaign has “desecrated” Australia and is appalling, self-indulgent wank, according to creative director and senior copywriter Mark Farrelly.

November 1, 2019 10:52

by MARK FARRELLY

What happens when you give a government department $38m dollars of our money? You get a pile of self-indulgent wank that’s an embarrassment to our nation.

You would think after the unmitigated disaster that was ‘Where the bloody hell are you?’, Tourism Australia would have learnt a lesson. But clearly, it did not.

The campaign after that was completely forgettable. Can you remember it? Bet you can’t. It passed like a ship in the night. The only thing memorable about it was the fact its weak, pathetic slogan was grammatically wrong.

There’s nothing like Australia? No people. Australia is a place. A location. It is somewhere, not something.

There’s nowhere like Australia would have made sense. I’m not saying that’s great. But it’s okay.

Rule one of tourism advertising: you are advertising a destination.

So it’s not surprising that when you have a team of people so unable to use even basic English, they are going to come up with something even more appalling than before…

…The campaign after that was completely forgettable. Can you remember it? Bet you can’t. It passed like a ship in the night. The only thing memorable about it was the fact its weak, pathetic slogan was grammatically wrong.

There’s nothing like Australia? No people. Australia is a place. A location. It is somewhere, not something.

There’s nowhere like Australia would have made sense. I’m not saying that’s great. But it’s okay.

Rule one of tourism advertising: you are advertising a destination.

So it’s not surprising that when you have a team of people so unable to use even basic English, they are going to come up with something even more appalling than before.’

 

What had happened before?

 

Tourism Australia looks beyond ‘controversial campaign

‘”Where the bloody hell are you?” has gone the way of the “shrimp on the barbie” – into the dustbin of advertising history.

It is two years since the Government unveiled the confrontational slogan to sledge people into coming to Australia, and now it is being dropped.

The $180 million campaign generated much publicity around the world but did not generate any major increase in visitor numbers.

Tourism Australia is also set to review its contracts with advertising agencies as it opens one of the country’s largest advertising accounts to tender.’

 

What is the issue or challenge round tourism marketing?

 

The Best Job in the World” & Beyond in a Brave New Marketing World

“Not since Willy Wonka and the golden tickets hidden in chocolate bars, has something come along like this.” Editor, The Sunday Times, United Kingdom

Investing heavily in content but not communication channels to reach prospective tourists, however, Queensland’s ‘Best Job in the World’ did gain attention globally through having travellers create the content.

The challenge was to convey to the rest of the world, in an already saturated global travel market, that surrounding this vibrant living organism was tangible product and a new tourism story for Australia…

….By the end of 2008 the groundwork was laid, the tourism regions and operators along the 2300 kilometre of the Great Barrier Reef had come on board under the “Islands of the Great Barrier Reef” banner, we had agreement from our international travel partners to start including Islands of the Great Barrier Reef product into their packages and marketing collateral had been produced.  Now all we needed was an idea or a “hook” to sell the Islands of the Great Barrier Reef to the world.

Stage two was the big idea itself.  Brisbane-based creative agency SapientNitro was given a brief to devise a campaign to promote the Islands of the Great Barrier Reef.  While several ideas were floated we realised that “The Best Job in the World” was The One; a dream job offering one candidate something priceless, the role of Caretaker of the Islands of the Great Barrier Reef with six months to explore the Islands of the Great Barrier Reef while based in a luxury house on Hamilton Island for a pay cheque of AUD150,000.

While the caretaker’s duties, cleaning the pool, feeding the fish and collecting the mail, were tongue-in-cheek, for the campaign to work, it needed to be a real job…..

….Then on a cold January morning they opened up the newspaper or turned on the television and were hit by a ray of Queensland sunshine; an advertisement for “the best job in the world” with the initial criteria of “anyone can apply”.  The application process simply asked people from around the world to submit a one minute video of themselves telling Tourism Queensland why they deserved the best job in the world….

….On 6 May 2009, Ben Southall, a 34-year-old British charity events organiser, was announced as the successful candidate for “the best job in the world”.  In the first 24 hours of his announcement as the successful candidate, Ben undertook more than 100 media interviews and featured in news stories around the globe.

Two months later on 1 July 2009, Ben started his role as the Caretaker for the Islands of the Great Barrier Reef.  During his stint he visited almost 100 Queensland destinations, fielded more than 450 media interviews and posted more than 60 blogs of 75,000 words, 2,000 photographs, 47 video diaries and more than 1,000 tweets….

….The estimated publicity value of the campaign topped AUD430 million and penetrated almost every country on earth.  Not bad for an investment of around AUD4 million over the three-year life of the campaign.’

 

Ongoing issue of direct communication with prospective tourists

 

Campaign fantastic but let down by one oversight by QLD Tourism, no direct channel via their global web presence to contact or make an enquiry in one’s own language, locally.  However, this is where Tourism Australia has been quietly creating a global web presence and physically through local travel and related representatives trained as ‘Aussie Specialists’ with resources made available online via ‘Aussie Specialists Club’.

As important, mostly ignored, are the significant digital marketing resource created by Aussie Specialists developing their own web presence targeting geographic, cultural and linguistic regions.

Result?

Most related web searches would find the relevant Tourism Australia website then finding travel planning and an Aussie Specialist travel agent would only be three clicks away; digital marketing 101.

For more blogs and articles about digital marketing and marketing strategy click through.

 

 

 

 

 

Ageing Populations, Politics and Demographic Decline in the U.K.

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The England and the U.K., like much of the developed and now developing world has an ageing population, even more so electorally, which is having a significant impact upon democracy and the economy, at the expense of younger generations.

Not only are politicians catering to ageing and regional electorates, younger generations although ignored, are expected to support older generations through the tax system, but will not receive similar state benefits in future due to budget impairment.

From The Guardian:

Some parts of UK ageing twice as fast as others, new research finds

Study by thinktank Resolution Foundation warns divergence will have political and economic impacts

Parts of the UK are ageing twice as fast as other areas of the country, while in some cities the population is getting younger, a divergence that will have a lasting impact on local economies, local government and national politics, according to new research.

A study by the Resolution Foundation, an independent thinktank, found that the populations of Maldon in Essex, Copeland in Cumbria and Richmondshire in Yorkshire are ageing twice as fast as the rest of the UK, while Nottingham and Oxford are growing younger.

The report, entitled Ageing, fast and slow: When place and demography collide, said that while the UK population as a whole is ageing – one in four will be older than 65 by 2041 – there are widespread divergences in the pace and even the direction of ageing.

The UK’s average age has been rising steadily, from 36 in 1975 to 40 today, but there is a 25-year gap between the oldest and youngest local authorities: North Norfolk, where the average age is 54, and Oxford, where it is 29, reflecting its large universities, the Resolution Foundation said….

….Charlie McCurdy, researcher at the Resolution Foundation, said: “Everyone knows we’re getting older, but how and where this ageing is taking place is less well understood.

“Britain is growing apart as it ages because many rural and coastal communities are welcoming fewer babies each year, while migration within the UK and from abroad has seen younger people concentrating in urban areas that are already relatively young.”

Middle-income areas are ageing fastest, while the richest and poorest areas age the slowest, the research found. There are two key drivers: young people are leaving rural and coastal communities, which are already older on average than other locations, for urban areas, and low local birth rates are a key factor in ageing in older communities.

Poorer urban ethnically diverse areas are ageing more slowly because of high birth rates. The high birth rate in Barking & Dagenham – 19 births per 1,000 people, compared to 11 in the UK as a whole – has given it the highest proportion of under 18s in the country (30%).

The think tank says increasing divergence between old and young areas will have a lasting impact on local economies, local governments and national politics.

MPs are becoming increasingly reliant on the demographics of their constituencies, with older and younger seats becoming safer for the Conservatives and Labour respectively.

For local economies, the foundation says that policymakers should tailor their economic strategies to local demographics, including benefitting from the potential of young graduates, or the greater spending power of pensioners.’

For more articles and blogs about demography, population growth and economy click through.

 

Population Growth or Decline?

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Since the 1970s, and earlier with Malthus and eugenics movement, we have been presented with the threat of catastrophic population growth due to fertility rates in the less developed world, then due to ‘immigration‘ from the less developed world when in fact we are facing population decline from mid century; contrary to UN Population Division data which inflates future headline growth?

This ‘misunderstanding’ has been highlighted by science journalist Fred Pearce in ‘The Coming Population Crash: and Our Planet’s Surprising Future’; Hans Rosling in ‘Don’t panic the truth about population’; Prof. Wolfgang Lutz of Vienna’s IIASA and Sanjeev Sanyal demographer at Deutsche Bank.

Most belive the world is experiencing high population growth but research debunks this and finds we will be facing population decline.

Global Population Growth or Decline? (Image copyright Pexels.com)

‘Book review: ‘Empty Planet‘ explores the world’s next biggest population threat

Humanity is facing an imminent catastrophe, Darrell Bricker and John Ibbitson assert in their new book

The central assertion Darrell Bricker and John Ibbitson make in Empty Planet is one that readers of the daily news or regular government reports will find deeply counter intuitive. According to all that received wisdom, there is a worldwide population crisis, with humans reproducing at ever-increasing rates, rapidly eating up all the world’s resources and driving the engines of runaway climate change.

Stripped of modern trappings such as greenhouse gases and industrial meat farming, this is fairly close to the old vision of 18th-century scholar and theorist Thomas Malthus. He declared back in 1798 that in conditions of economic and cultural stability, the human population would continue to increase, even to the point where it chokes resources and overburdens the Earth itself.

Such a view has been the standard for centuries, and some of its proponents have made quite tidy sums writing books about the doom it foretells, most notably Paul Ehrlich. His 1968 bestseller The Population Bomb warned of imminent, widespread famines as the result of human overpopulation.

Bricker and Ibbitson say such books and the thinking behind them are “completely and utterly wrong”. They agree with Malthus, Ehrlich and company that humanity is indeed facing an imminent population catastrophe – but the problem won’t be overpopulation. “The great defining event of the 21st century – one of the great defining events in human history – will occur in three decades, give or take, when the global population begins to decline,” they write. “Once that decline begins, it will never end.”

The authors know they’re working against not only popular perception, but also raw numbers. They point out that the United Nations predicts the human population to hit 11 billion in the 21st century, up from the nearly eight billion on Earth today, an increase from five billion since 1950.

But Bricker and Ibbitson say that population growth rates have declined slightly in the 21st century, particularly in what they refer to as the richest places on the planet. Japan, Korea, Spain, Italy, much of Europe – all such places are facing long-term reproduction rates that won’t come close to sustaining their current population levels. And they claim this same levelling and then downward trend will be seen in places such as China, Brazil, Indonesia and even such fertility hot zones as India and Sub-Saharan Africa.

The main reason Bricker and Ibbitson cite for their certainty about all this is that the floor of the world’s basic prosperity is steadily rising. Two things happen as a result: an increasing number of women in developing countries are gaining more education and more control over reproduction, and an increasing number of couples are therefore either postponing having children of their own or having far fewer children than their ancestors did.

Empty Planet makes the case that this change is not only inevitable but already well under way, and that it will be permanent: humanity will simply go into terminal decline, no asteroid or other global catastrophe required. As mentioned, readers have heard such alarming claims before – Ehrlich, for instance, was certain the human population would reach its breaking point in the 1970s.’

 

For more articles and blogs on population decline, population growth and immigration click through.