Soft Skills for Work and Employment

Soft skills for work and employment to complement technical skills have been recently highlighted, again, by a Deloitte Australia media release, following is a summary.

Soft skills for work and employment have been recently highlighted, again, by a Deloitte media release.

Soft Skills for Work (Image copyright Pexels)

 

While the future of work is human, Australia faces a major skills crisis – The right response can deliver a $36 billion economic bonus

12 June 2019: With skills increasingly becoming the job currency of the future, a new Deloitte report finds that the future of work has a very human face. Yet Australia is challenged by a worsening skills shortage that requires an urgent response from business leaders and policy makers.

The path to prosperity: Why the future of work is human, the latest report in the firm’s Building the Lucky Country series:

  • Dispels some commonly held myths around the future of work
  • Uncovers some big shifts in the skills that will be needed by the jobs of the future
  • Reveals that many key skills are already in shortage – and the national skills deficit is set to grow to 29 million by 2030
  • Recommends that businesses embrace, and invest in, on-the-job learning and skills enhancement
  • Finds that getting Australia’s approach to the future of work right could deliver a $36 billion national prosperity dividend.

 

Employment Myths busted

The report dispels three myths that tend to dominate discussions around the future of work.

Myth 1: Robots will take the jobs. Technology-driven change is accelerating around the world, yet unemployment is close to record lows, including in Australia (where it’s around the lowest since 2011).

Myth 2: People will have lots of jobs over their careers. Despite horror headlines, work is becoming more secure, not less, and Australians are staying in their jobs longer than ever.

Myth 3: People will work anywhere but the office. The office isn’t going away any time soon, and city CBDs will remain a focal point for workers.

 

The big skills shift ahead: from hands…to heads…to hearts

 

“That today’s jobs are increasingly likely to require cognitive skills of the head rather than the manual skills of the hands won’t be a surprise,” Rumbens said. “But there’s another factor at play. Employment has been growing fastest among less routine jobs, because these are the ones that are hardest to automate.”

More than 80% of the jobs created between now and 2030 will be for knowledge workers, and two-thirds of jobs will be strongly reliant on soft skills.

 

Critical skills and the multi-million gap

 

As work shifts to skills of the heart, Rumbens said the research reveals that Australia already faces skills shortages across a range of key areas critical to the future of work.

“These new trends are happening so fast they’re catching workers, businesses and governments by surprise,” Rumbens said.

At the start of this decade, the typical worker lacked 1.2 of the critical skills needed by employers seeking to fill a given position. Today, the average worker is missing nearly two of the 18 critical skills advertised for a job, equating to 23 million skills shortages across the economy.

 

The business response?

 

Rumbens said that getting ahead of the game will require concerted action.

The report includes a series of checkpoints business leaders and policy makers, can use to inform, and drive action. These include:

  • Identify the human value – Identify which jobs can be automated, outsourced to technology such as AI, and which are uniquely human. Use technology to improve efficiency, and increase the bounds of what’s possible.
  • Forecast future skills needs – Understand the skills, knowledge, abilities and personal characteristics of your employees.
  • Re-train, re-skill, and re-deploy – People represent competitive advantage. Consider alternatives to redundancy such as re-training, re-skilling or re-deploying as options to support existing workers reach for new opportunities.
  • Involve people – The people who do the work are often the best placed to identify the skills they require to succeed. Find ways to involve employees in the design and implementation of learning programs.
  • Talk about technology honestly – Engage in an honest dialogue about the impacts of technology to support staff and generate new ideas for managing change.
  • Manage the robots – Introduce digital governance roles to evaluate the ethics of AI and machine learning, alongside existing frameworks.
  • Use mentoring and apprenticeships – Micro-credentialing holds the key to unlocking the value of emerging job skills, while apprenticeship models are re-emerging as an effective way for business to develop a future-ready workforce.
  • Recruit and develop social and creative skills – Recognise and reward social skills such as empathy, judgement, and collaboration when recruiting and developing workers.

 

For more articles and blogs about soft skills and adult learning click through.

 

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Essay Mills Ghost Writers and University Students

Academic integrity, copying, plagiarism, collusion, ‘ghost writing’ and essay factories have become a fact of life in university or higher education, internationally.  This article endeavours to explain how or why is it an issue but at same time, short on what are the solutions?

While western democracies, and the developing world, have politicians, business and public leaders openly flouting ethical standards through egregious corruption and related unethical behaviour, is it any wonder?

Some solutions are precluded by universities’ corporate or financial needs e.g. rather than (barely modified) assessments that are more efficient to grade (or worse more multiple choice), there maybe a need for a return to in class open book and variety of assessments?

Academic integrity plagiarism essay factories and ghost writing for university students

Academic Integrity at University (Image copyright Pexels).

From The Guardian, Chris Husbands:

Essay mills prey on vulnerable students – let’s stamp them out

Universities alone can’t stop the rise of essay mills. We need support from the government and tech firms to defeat them

In the 1990s, there was enormous optimism around how the internet would connect people and make knowledge available to all. Fast forward twenty years, and identity theft, cybercrime, online bullying and appalling sexual exploitation have become everyday news stories. Increasingly, it’s the perversions of the internet which dominate our thinking.

The business model is simple. You have an essay to write, you are time poor, you pay a fee for the essay to be written. The fee these crooks charge depends on the length, the standard you are looking for, and the deadline you are facing….

For universities, the digital world’s most concerning development is the spread of essay mills. They’re not new: it’s always been tempting for some students to pay someone to do their work for them. But the internet has vastly eased the relationship between customers and suppliers, fuelling the growth of these essay mills….

….Learning is based on integrity and scholarship: showing that students have read, understood and been influenced by the work of others, and can explain how their thinking is new or different. Education is not about getting grades, it’s about being an active participant in learning opportunities. If some of that is difficult, well, difficulty is the point….

….The Secretary of State for Education’s announcement that tech firms should block payments to essay mills and students should report on their peers is a step in the right direction. We need to work together to preserve the integrity of the UK higher education system from these unscrupulous companies, and the way they prey on vulnerable students who don’t fully understand the implications of their actions.’

Chris Husbands is the vice-chancellor of Sheffield Hallam University

For more articles and blogs about academic integrity, copying and student plagiarism click through.

 

 

 

 

Study Advice for Starting University

Following is an article from The Conversation Australia with five tips for starting out at university including support services, time management, reading literature, plagiarism or academic integrity and personal responsibility.

Five top tips to succeed in your first year of university

February 25, 2019 6.15am AEDT

Tips and study advice for first year university students.

How to Study at University (Image copyright copyright Pexels).

This week, thousands of new students from around the country will be starting their first year at university. For many students and their parents, transitioning to university is an exciting but daunting experience. Here are five tips to help students succeed in their first year.

  1. Find support services

All universities offer student counselling, mental health, sexual health, disability services, careers centres, accommodation and financial support.

One of the first places to look for these services is on your university’s website under the heading, Current Students. Students should also attend presentations during orientation week, ask their tutors and course coordinators or contact their student centre to get more information.

 

The best way to get information is to talk to other students….

 

  1. Manage your time well

Learning how to juggle social and academic commitments is one of the most difficult challenges for new students. One of the best ways to manage study workloads is to draw up a semester plan. This can take the form of a timeline or calendar.

Students should start by entering in all assignments and exams on their semester plan and then work backwards to allocate time for researching, draft planning, proofreading and checking references…..

 

  1. Keep up-to-date with readings

One common theme across different faculties is that a good assignment is one where arguments have been debated and claims supported by evidence. In order to do this well, students need to do the weekly readings assigned in their individual courses.

You also need to read beyond the required list. Lecturers are not interested in students’ personal opinions. They’re interested in students’ opinions that are informed by evidence. That is, supported by the readings and research the student has done….

 

  1. How to avoid plagiarism

Learning how to reference reading sources correctly, to avoid plagiarism, is an essential skill. At the start of semester, most students have to complete online modules which explain the complexities of academic integrity.

Students caught plagiarising risk failing a course or being expelled from their degree. What this means for students is everything you read which has informed your thinking must be included in your reference list.

 

  1. Enjoy university life!

If you’re not happy with your course or subjects, you should get advice from your faculty. Students are expected to take responsibility for their own learning progress, but you should still talk to your lecturers about any concerns.’

 

For more blogs and articles about academic integrity or copying and plagiarism, critical thinking and soft skills click through.

 

Brand Trust – Social Media – Digital Marketing – Personal Customer Data

How can trust in brands be developed and maintained in an age of digital marketing, speed, mistrust and social media?

This article first appeared in The Australian on 15th February 2019, then via KPMG NewsRoom.

There are issues in trust round politics and marketing.

Brand Trust in Digital Times (Image copyright Pexels)

Brand power in the age of declining trust

Edelman’s annual Trust Barometer report in 2017 carried a headline “Trust is in crisis around the world”. A KPMG report last year found that “trust has declined in almost every major economy and many developing ones”. In a CNN interview recently, Salesforce’s founder and CEO Marc Benioff argued that “companies that are struggling today are struggling because of a crisis with trust”.

There seems no end to the brands, organisations and leaders that have lost the public’s trust. There has been a royal commission into our banks, multiple questions over Facebook’s use of personal data, cheating cricketers, fake news, church leaders charged, and political parties bickering among themselves.

It is hard to believe that some brands and organisations have turned a blind eye to building trust with customers over the past decade. Trust is the basis of all relationships, gained slowly like drops of rain but lost in buckets. It is fundamental to business, symbolised in a handshake and eye-to-eye contact. ……These brands meet the “trust” checklist in the KPMG report – standing for something more than profit; demonstrably acting in the customers’ best interest; doing what you say you will; keeping customers informed; and being competent and likeable.

There is no doubt that brand trust is more complex in a digital world, where social media and data personalisation have enabled brands to act as if they are talking to you in person. Combine that with the exponential growth of individuals’ data that can be captured; digital marketplaces; smartphones; voice technology such as Google Home and Alexa; and the algorithms and deep learning of artificial intelligence, and there are far more opportunities to get brand trust wrong. This is especially so when trust is measured at lightning speed and some decisions around brands are being made by machines acting like humans.

Data became the hottest brand trust issue last year. The biggest data breach involved the Marriott International hotel chain and had an impact on up to 383 million people on the Starwood booking database. This included more than five million unencrypted passport numbers. Facebook had multiple issues, the most discussed being Cambridge Analytica’s access to Facebook users’ data. This data was used to persuade voters to change their opinions in the last US presidential election.

Consumers started to question the trust they had in these brands: one US survey showed 71 percent of people were worried about how brands collected and used their personal data. …… Marketers also had their doubts after YouTube posted ads that appeared alongside offensive videos, leading to a number of companies and their media agencies withdrawing advertising from YouTube for a period.

In the past five years, some of Australia’s biggest companies have rushed to establish or buy into data businesses that can offer insights into the purchasing behaviour of their customers and also use that information to improve their marketing communications……

Some companies have commercialised this data by selling it to outside organisations that match it with their customer profiles, adding to the knowledge they have on their customers. Some have questioned the ethics of this, even if it is anonymous; others ask who actually owns the data – the individual or the companies?

Trust around data relies on the fundamentals: common sense says that being a friendly and helpful neighbour is better for a long-term relationship than being annoying or remote. The personal customer data a business holds needs to be treated in the same way. In a business environment where consumers have more choice than ever, as well as more transparency and lower barriers to switching brands, boards, CEOs and marketers cannot ignore the need to invest in brand trust.

 

For more blogs and articles about digital marketing, social media marketing and consumer behaviour click through.

 

Immigration Population Growth Decline NOM Net Overseas Migration

For the past 10+ years Australia, the Anglo and western worlds have been obsessing in the mainstream about ‘immigration’ and ‘population growth’ as negative factors for the environment, economy, quality of life, infrastructure, traffic congestion, ‘carrying capacity’ etc. based upon misrepresentation and/or misunderstanding of data, analysis and facts.

However, in Australia as opposed to most nations, pension reform, introduction of superannuation, skilled permanent immigration and net financial contributions from temporary resident ‘churn over’ should maintain a balance between social responsibilities of the government and financial management.

In much of this public discourse, political lobbying and news based PR many facts and much data are distorted and/or ignored.  This includes conflation of permanent and temporary immigration, the ‘NOM net overseas migration’ (border movements) equated with directly with ‘(permanent) immigration’, definition change of the NOM (used only by UK, Australia and NZ) by the UN in 2006 inflating/spiking headline numbers, individuals whether international students, backpackers and other temporaries, along with Australians, caught up in the NOM are described as ‘immigrants’ (even when the majority have neither access to permanent residency nor an interest).

Further, false correlations are made with international data suggesting infinite population growth when peak fertility has long passed (ex sub Saharan Africa), comparisons made between different data sets, population is expected to peak (sooner rather then later according to some e.g. Deutsche Bank) and dismissing the impact of ageing work forces now retiring, increasing pension and related service responsibilities, with less tax payers in the permanent population; back grounded by a significant baby boomer ‘die off’ approaching.

This has been back grounded or reinforced by Nativist policies, creating fear, antipathy towards non-Europeans and encouraging isolationism e.g. strong borders, closed economies with tariff walls, low or no growth, and aspirations for ‘sustainable population’ (whatever that means).

The University of Melbourne’s Peter McDonald analyses further in an article for The Conversation:

Why cutting Australia’s migrant intake would do more harm than good, at least for the next decade

December 13, 2018 4.20pm AEDT

Australia’s population is among the fastest growing in the OECD with an increase of 1.7 per cent in 2016-17.

In Sydney and Melbourne traffic congestion has become so intolerable many believe a cut to migration would provide time for infrastructure such as roads and trains to catch up.

Net Overseas Migration was 262,000 in 2016-17, one of the highest levels on record.

They are all compelling reasons to cut the size of the migration program, right?

No, not right. Not at all.

Our migration program is no bigger than it was

Including the humanitarian movement, the government migration program has been set at a near-constant level of a little over 200,000 since 2011-12.

In 2017-18, although the level set in the budget remained above 200,000, the actual intake was 179,000, including an unusually large intake of refugees mainly from Syria and Iraq.

The combined Skilled and Family Streams fell short of the levels set in the budget by 28,000. The reasons for this shortfall are unclear.

‘Net overseas migration’ is different to migration

Net Overseas Migration includes the government program but also other movements in to and out of Australia which both add to and subtract from it.

The net effect of all of these movements can change the recorded “net overseas migration” in ways that are inconsistent with what’s been happening to the migration program.

If, for instance, the Australian economy picked up and fewer Australians decided to leave for better prospects overseas, recorded “net overseas migration” would increase even if the migration program hadn’t.

The two have been moving increasingly independently since mid 2006 when the Australian Bureau of Statistics changed its definition of “resident”, making temporary residents more likely to be counted in the population and their movements counted in net overseas migration.

Over the past five years, the number of international students arriving has increased every year but there have been few international student departures.

Inevitably, the departures of students will increase in future years and recorded net overseas migration will fall sharply again.

So, forget the near-record official net overseas migration figure of 262,000 – the underlying level of net overseas migration is more likely to be around 200,000. The underlying level of population growth is about 1.4%, and falling.

We’ll need strong migration for at least a decade

A new study by Shah and Dixon finds there will be 4.1 million new job openings in Australia over the eight years between 2017 and 2024.

Over two million of these new openings will be due to “replacement demand”, effectively replacing the retirements from the labour force of baby boomers.

There will not be enough younger workers arriving to fill the gap….

It means that without migration Australia would face a labour supply crunch unlike anything it has ever faced before.

Slowing or redirecting it won’t slow congestion…

…Net overseas migration of 200,000 per annum would give us 6.8 million more people of traditional working age by 2051 than would no net migration, but only 400,000 more people aged 65 years and over.

It would place Australia in a better position to support its aged population than any other country in the OECD.’

For more articles about Australian immigration news, demography, Nativism, NOM net overseas migration, population growth and international students.