Hans Rosling – The facts and ignorance about population growth

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Don’t Panic – Hans Rosling Showing the Facts About Population

The world might not be as bad as you might believe!

“Don’t Panic” is a one-hour long documentary produced by Wingspan Productions and broadcasted on BBC on the 7th of November 2013.

‘With the world’s population at 7 billion and still growing we often look at the future with dread. In Don’t Panic – The Truth About Population, world famous Swedish statistical showman Professor Hans Rosling presents a different view…

… We face huge challenges in terms of food, resources and climate change but at the heart of Rosling’s statistical tour-de-force is the message that the world of tomorrow is a much better place than we might imagine.

World population growth has peaked and is in decline.

Population Growth Decline (Image copyright World Bank).

 

Professor Rosling reveals that the global challenge of rapid population growth, the so-called population explosion, has already been overcome. In just 50 years the average number of children born per woman has plummeted from 5 to just 2.5 and is still falling fast. This means that in a few generations’ time, world population growth will level off completely. And in what Rosling calls his ‘Great British Ignorance Survey’ he discovers that people’s perceptions of the world often seem decades out of date.

Highlights from Ignorance survey in the UK

Highlights from the first UK survey re ignorance of global trends. A preliminary summary by Hans Rosling, Gapminder Foundation, 3 Nov, 2013

Gapminder’s mission is to fight devastating ignorance about the world with a fact-based worldview that everyone can understand. We started the Ignorance Project to measure what people know and don´t know about major global trends.

The results indicate that the UK population severely underestimates the progress in education, health and fertility reduction in the world as a whole and in countries like Bangladesh, whereas they severely overestimate how much the richest countries have changed to renewable energy. It is noteworthy that the results from those with university degrees are not better than the average results, if anything they are worse. The results from UK are similar to those obtained by a 2013 survey in Sweden.

The aim of these surveys is to understand how deep and how widespread the public ignorance of major global development trends is in different countries. We are investigating the knowledge about the order of magnitude and speed of change of the most important aspects of the life conditions of the total world population. The first survey covered some major trends in demography, health, education and energy.

  1. In the year 2000 the total number of children (age 0-14) in the world reached 2 billion. How many do UN experts estimate there will be by the year 2100?
  2. What % of adults in the world today are literate, i.e. can read and write?
  3. What is the life expectancy in the world as a whole today?
  4. In the last 30 years the proportion of the World population living in extreme poverty has…
  5. What % of total world energy generated comes from solar and wind power? Is it approximately
  6. What is the life expectancy in Bangladesh today?
  7. How many babies do women have on average in Bangladesh?

 

Conclusions

Question 1: The answers reveal very deep ignorance about population growth. Only 7% know that the total number of children (below age 15) already has stopped increasing. Almost half of the respondents think there will be twice as many children in the world by the end of the century compared to the forecast of the UN experts.

Questions 2 and 3: Answers show that the respondents think the literacy rate and the life expectancy of the world population is around 50% and 60 years (median values), respectively. But these figures correspond to the how the world was more than 30 years ago.

Question 4: The results show that just 10% are aware of that the United Nations’ first Millennium Development Goal, to halve the world poverty rate, has already been met, even before the target year 2015. More than half think the poverty rate has increased. It is important to understand that random guessing would have yielded 33% correct answers. The result is therefore not due to lack of knowledge, rather it must be due to preconceived ideas. The results strongly indicate that the UK public has failed to be informed about the progress towards the first of the UN´s Millennium Development Goals.

Question 5: Two thirds of the respondents severely overestimate the present role of new renewable sources of energy in world energy production. The present proportion is close to 1%.

Questions 6 and 7: The respondents reveal a deep ignorance about the progress of Bangladesh during the last two to three decades. Only about one in ten know that life expectancy in Bangladesh today is 70 years and that women on average have 2.5 babies.

 

For more articles about population growth and immigration click through.

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Digital Technology Readiness or Disruption – Australia

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Following is a precis of an article from Business Insider Australia based upon presentation by former New Corp Australia Head Mr. Kim Williams about digital technology, disruption, literacy, innovation and opportunities.

KIM WILLIAMS: Why Australia still isn’t ready for the digital era

Digital technology will impact society, organisations, government, business and people.

Ready for Digital Technology Disruption? (Image copyright Pexels)

SARAH KIMMORLEY MAY 18, 2015, 1:11 PM

‘Former News Corp Australia chief executive Kim Williams says Australia “is not managing the change at all well” as digital disruption upends the global economy.

Speaking today at digital disruption conference, Daze of Disruption, Williams, now the commissioner of the Australian Football League, spoke about how companies must understand digital technologies in order to navigate their way through the era successfully.

“The opportunities will be infinitely larger and more interesting… [but] the journey is still in its infancy,” Williams said.

“[New digital technologies] will result in reductions of cost, new-found wonders in efficiencies of operations and a wealth of new possibilities for the quality of life.

“We’re up for a fascinating ride.”

 

Here are some of his predictions for businesses can expect:

 

  • Those who don’t innovate will fail.
  • The transfer of power from business to consumers will accelerate.
  • Technology is going to become a genetic extension of our beings.
  • Mobile is the future.
  • A dark age is coming (for those locked out).
  • Life will consist of a series of interconnected, virtual systems.
  • Social media is the key to engaging the next generation.
  • We’re all going to live longer and better.
  • Roads will become redundant.’

 

Much of the above is already apparent in media, entertainment, education, digital marketing, social networking, e-commerce, business, government and many services.

For more articles and blogs about digital technology related click through.

 

Understanding Digital Marketing – Student Course Book and Management Guide – Damian Ryan

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Understanding DIGITAL Marketing – Marketing strategies for engaging the digital generation.

Course Book from Damian Ryan and Calvin Jones, 2009, Kogan Page.

Following is a university or higher education course book for digital marketing including preface from the author Damian Ryan and table of contents including key features or components of digital marketing culture and practice.

Marketing strategy and management of in the digital era requires new approaches and understanding in both teaching and management.

Understanding Digital Marketing – Damian Ryan (Image copyright LinkedIn/Kogan Page)

Top down traditional marketing precludes synchronous feedback with horizontal and bottom-up communication as central to digital marketing strategy of systems via social media carrying WOM word of mouth of authentic messages that cannot be controlled by marketing ‘commissioners’.

First some quotes:

We look at the present through a rear-view mirror. We march backwards into the future. (Marshall McLuhan)

The press, the machine, the railway, the telegraph are premises whose thousand-year conclusion no one has yet dared to draw. (Friedrich Nietzsche)

Whoever, or whatever, wins the battle for people’s minds will rule, because mighty, rigid apparatuses will not be a match, in any reasonable timespan, for the minds mobilized around the power of flexible, alternative networks. (Manuel Castells, author of The Network Society)

 

Preface: Welcome to a brave new world

The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, are transforming not just how we access our information, but how we interact and communicate with one another on a global scale. It’s also changing the way we choose and buy our products and services.

People are embracing digital technology to communicate in ways that would have been inconceivable just a few short years ago. Digital technologies are no longer the preserve of tech-savvy early adopters, and today ordinary people are integrating them seamlessly into their everyday lives. From SMS updates on their favourite sports teams, to a free video call with relatives on the other side of the globe, to collaborative online gaming and much, much more: ordinary people – your customers – are starting to use digital media without giving it a second thought.

The global online population was around 1.3 billion at the end of 2007. Projections suggest that figure will hit 1.8 billion by 2010. In the developed world internet access is becoming practically ubiquitous, and the widespread availability of always-on broadband connections means that people are now going online daily to do everything from checking their bank statement, to shopping for their groceries, to playing games.

What makes this digital revolution so exciting is that it’s happening right now. We’re living through it, and we have a unique opportunity to jump in and be part of this historical transition.

In the pages that follow we’ll take you on a journey into the world of digital marketing. We’ll show you how it all started, how it got to where it is today, and where thought leaders in the industry believe it’s heading in the future. Most importantly of all we’ll show you – in a practical, no nonsense way – how you can harness the burgeoning power of digital media to drive your business to the crest of this digital marketing wave, and how to keep it there.

This digital marketing book will:

  • help you and your business to choose online advertising and marketing channels that will get your ideas, products and services to a massive and ever-expanding market;
  • give you that elusive competitive edge that will keep you ahead of the pack;
  • future-proof your business by helping you to understand the origins of digital marketing and the trends that are shaping its future;
  • give you a concept of the scale of the online marketplace, the unfolding opportunities and the digital service providers who will help your business to capitalise on them;
  • provide practical, real-world examples of digital marketing successes – including leading brands that have become household names in a relatively short space of time;
  • offer insight through interviews, analysis and contributions from digital marketing experts;
  • ultimately, give you the tools you need to harness the power of the internet to take your business wherever you want it to go.

 

We set out to unravel the mysteries of digital marketing by taking you on a journey. As we travel into this digital world we’ll reveal how leading marketers in sectors as diverse as travel, retail, gambling and adult entertainment have stumbled on incredibly effective techniques to turn people on to doing business online, reaping literally millions as a result. We’ll show you how to apply their experience to transform your own digital enterprise.

Whether you are looking to start up your own home-based internet business, work for a large multinational or are anywhere in between, if you want to connect with your customers today and into the future, you’re going to need digital channels as part of your marketing mix. The internet has become the medium of choice for a generation of consumers: the first generation to have grown up taking instant access to digital information for granted. This generation integrates digital media into every facet of its daily lives, in ways we could never have conceived of in even the recent past. Today this generation of digital natives is entering the workplace and is spending like never before. This is the mass market of tomorrow, and for business people and marketers the challenge is to become fluent in this new digital language so that we can talk effectively to our target audience.

Television froze a generation of consumers to the couch for years; now digital media are engaging consumers and customers in ways that the early architects of the technology could never have dreamed of.

When the Apple Mac came along it opened up the art of publishing, and as a result print media boomed. Today, the same thing is happening online, through the phenomenon of user-generated content (UGC) and social networking: ordinary people are becoming the directors, producers, editors and distributors of their own media-rich content – the content they, their friends and the world want to see. But that’s only the start. Prime-time television audiences are falling, print media are coming under increasing pressure to address dropping circulation figures and – while the old school sits on the sidelines, bloated and slowly atrophying – digital media have transformed themselves into a finely tuned engine delivering more power, opportunity and control than any other form of media could dream of. In other words – it’s time to follow the smart money!

Over the last 15 years I’ve had the absolute pleasure and pain of working at the coalface of the burgeoning and insistent new media. I’ve met lots of smart people and spoken to literally hundreds of organisations with massively diverse and challenging agendas. The one common factor was a hunger for data and knowledge: anything that would give their particular brand that elusive competitive edge.

When putting this book together we wanted to make it as informative and practical as possible. Each chapter begins with a summary of its content, so you can easily browse through the chapters and select the one that addresses the topic you’re interested in. We’ve purposely left out the jargon – and where technical terms have been absolutely necessary we supply a clear definition in the text, backed up by a complete glossary at the back of the book that explains all of the terms we use in plain English. The result, we hope, is a book that is clear, informative and entertaining, even for the complete digital novice.

In your hands you hold what independent marketers around the world have been crying out for: a book that shows you how to use the internet successfully to sell your products or services. We begin with the origins of the medium and take you through the various disciplines of digital marketing campaigns. We travel around the world collecting facts, figures, comment and opinion from acknowledged experts, brands and organisations in different fields, getting them to spill the beans on how the net delivered the goods for them.

We’ll look in detail at areas like search marketing and affiliate marketing, we’ll delve into e-mail marketing and creative online executions and look at various digital marketing strategies, some moral, some less so.

In Amsterdam last year, I was granted a late-night audience with some of the best ‘Black Hat’ marketers in the world. These people, who will remain nameless, earn their living scuppering the efforts of competing brands in the digital marketplace. Black Hat marketing is real – and it can do real damage to your business. We explain what it is and, more importantly, give you some practical steps you can take to help protect your business against it.

It took television 22 years to reach 50 million households – it took the internet just five to achieve the same level of penetration. Things are progressing at an unbelievable rate, and we’re approaching a pivotal point in marketing history – a time when digital marketing will overtake traditional mass media as the medium of choice for reaching the consumer of tomorrow.

In the summer of 1993 I interviewed Jerry Reitman, head of direct marketing for Leo Burnett in Chicago, for my magazine goDirect. During our conversation Jerry pointed at the computer on his desk and said: ‘And that. . . that’s where it’s going.’ I wondered what he was talking about.

Fifteen years on and practically the entire population is online. Consumers have grown tired of mass media marketing and are turning instead to the internet. They want more engagement, more interaction. They’re starting to spend most of their leisure time in a digital world, and creative digital marketing is the way your business will reach them. Welcome to my world. . . Damian Ryan

Table of contents

  1. Going digital – the evolution of marketing
    2. Strategic thinking
    3. Your window to the digital world
    4. The search for success
    5. Website intelligence and return on investment
    6. E-mail marketing
    7. Social media and online consumer engagement
    8. Online PR and reputation management
    9. Affiliate marketing and strategic partnerships
    10. Digital media creative
    11. A lot to look forward to
  • The future’s bright: head towards the light
  • Word of mouth: savvy consumers control the future
  • Search: a constantly evolving marketing powerhouse
  • Mobile: marketing on the move
  • Tracking and measuring human behaviour In-game advertising
  • Holistic marketing: blurring lines and integrating media
  • Dynamic, unpredictable, exciting – and essential

 

For more articles about digital marketing lecturing and the teaching of the same, click through.

 

University Student Learning – Digital Marketing Skills for Work

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How does a university, or even high school student acquire digital marketing skills and related employment?

There is a now clear crossover between seemingly mutually exclusive disciplines language, communications, information systems, websites and marketing.  Following is a helpful article from Kim Le via Marketing.com.au:

5 Tips for University Students to Help Kickstart Your Career in Digital Marketing

October 16, 2018 By Kim Le

Having been born a first-generation Australian with immigrant parents who value good education, I was always pushed to perform the best academically. Against their will for me to study Medicine or Law, I’m currently completing my double bachelor’s degree in Business and Information Technology, majoring in Marketing and Enterprise Systems Development at the University of Technology, Sydney…..

How can university students learn digital marketing?

Digital Marketing Internships (Image copyright Pexels)

….As one of the countless number of students approaching their final years of tertiary studies, it was only natural for me to begin to contemplate about which career path I should take. It wasn’t until my 4th year at university that I discovered digital marketing was the perfect bridge between my two university degrees. The more I researched about the industry, the more intrigued I became. For those students who are looking to get started in digital marketing, these are the steps I took which I believe helped me get my first job in digital marketing, and I don’t doubt that it will help you too.

  1. Start a Blog or Website

If you don’t already have a blog or website, start one! If you’re a beginner, blogs are super easy to make, they’re free, and anyone can do it. WordPress is a great platform to use for both blogs and websites and having one will allow you to practice and improve your design, SEO, social media, basic programming and marketing skills. Your employers will also look upon it favourably!

  1. Don’t Just Rely on What You’ve Learnt at University

Marketing subjects at university teach very broad concepts and usually don’t delve deep enough into digital marketing…..In my degree, the elective subject Digital Marketing and Social Media is the only subject which concentrates on digital marketing concepts. Because the options for digital marketing subjects available were limited, I found it difficult to acquire an in-depth knowledge about digital concepts. It would be highly beneficial for students like myself who are interested in the digital world if universities could incorporate more core digital marketing subjects in their curriculum.

  1. Search for Opportunities Yourself

The world of digital marketing is constantly growing and is extremely competitive. With a lot of entry or intern marketing positions nowadays looking for interns or graduates with ‘at least 2 years previous marketing experience required’, it’s a small wonder why many students like myself are finding it difficult to get our foot in the door in the digital marketing industry.

  1. Grasp Every Opportunity

Push yourself out of your comfort zone and grasp every opportunity that comes your way. I received an email one day from UTS Careers services about Digital Cadets, a free one-day digital marketing event, hosted by Indago Digital. I didn’t have to think twice about applying because digital marketing events and opportunities don’t come by very often and I thought it would be a great opportunity to learn more about digital marketing from industry professionals.

  1. My First Digital Marketing Job with Indago Digital

A few weeks after the event, I reached out to Indago Digital to provide feedback for the event as well as inquire about their current positions and internships. A staff member was quick to respond, and I had an interview scheduled for the following week. The first part of the interview process was with the Managing Director, Gary, to get to know more about me. I then proceeded onto the second step, which involved a skills test to examine if I was a good fit for the role. I was able to successfully pass the test and began my internship at Indago Digital not long after.’

 

One could also add that the ATDW Australian Tourism Data Warehouse Marketing e-kit is a very useful resource for those learning about digital marketing, especially sole or small business in tourism and hospitality, plus other services.

For more articles about digital marketing, SEO etc. click through.

 

 

Population Ageing – Populist Politics

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With ageing societies, living longer, back grounded by increasing mobility of youth and working age, are younger generations viewed as a threat and going to be disadvantaged by upper median age voting demographics, led on by Nativist and populist politicians?

‘From Project Syndicate.

Is Pensioner Populism Here to Stay?

Oct 10, 2018 EDOARDO CAMPANELLA

It is often assumed that the rise of populism in Western democracies is primarily a response to economic insecurity and anger toward privileged elites. But the fact is that neither of those sentiments can be understood without also accounting for the political consequences of population ageing.

Elderly including pensioners living longer are voting for populist leaders and against youth.

Ageing Voters and Populism versus Youth? (Image copyright Pexels).

MILAN – The right-wing populism that has emerged in many Western democracies in recent years could turn out to be much more than a blip on the political landscape. Beyond the Great Recession and the migration crisis, both of which created fertile ground for populist parties, the ageing of the West’s population will continue to alter political power dynamics in populists’ favour….

….Britons voted disproportionately in favour of leaving the European Union, and older Americans delivered the US presidency to Donald Trump. Neither the Law and Justice (PiS) party in Poland nor Fidesz in Hungary would be in power without the enthusiastic support of the elderly. And in Italy, the League has succeeded in large part by exploiting the discontent of Northern Italy’s seniors. Among today’s populists, only Marine Le Pen of France’s National Rally (formerly the National Front) – and possibly Jair Bolsonaro in Brazil – relies on younger voters……

…Most likely, a growing sense of insecurity is pushing the elderly into the populists’ arms. Leaving aside country-specific peculiarities, nationalist parties all promise to stem global forces that will affect older people disproportionately.

For example, immigration tends to instil more fear in older voters, because they are usually more attached to traditional values and self-contained communities….

….By backing right-wing populists, older voters hope to return to a time when domestic affairs were insulated from global forces and national borders were less porous. At the heart of today’s nationalist politics is a promise to preserve the status quo – or even to restore a mythical past.

Hence, nationalist politicians often resort to nostalgic rhetoric to mobilise their older supporters. For his part, Trump has pledged to bring back jobs in the American Rust Belt, once the centre of US manufacturing. Likewise, there could be no clearer symbol of resistance to change than his proposed wall on the US-Mexico border. And his crackdown on illegal immigration and ban on travellers from predominantly Muslim countries signals his commitment to a “pure” American nation.

Similarly, in continental Europe, right-wing populists want to return to a time before the adoption of the euro and the Schengen system of passport-free travel within most of the EU. And they often appeal directly to older voters by promising to lower the retirement age and expand pension benefits (both are flagship policies of the League).

In the United Kingdom, the “Leave” campaign promised vindication for those who have been left behind in the age of globalisation. Never mind that it also touted the idea of a free and independent “Global Britain.” The Brexiteers are not known for their consistency.

At any rate, to the extent that today’s populist wave is driven by demographics, it is not likely to crest anytime soon. In greying societies, the political clout of the elderly will steadily grow; and in rapidly changing economies, their ability to adapt will decline. As a result, older voters will demand more and more socioeconomic security, and irresponsible populists will be waiting in the wings to accommodate them…..

For related blogs and articles about population growth (and decline), immigration and NOM net overseas migration click through.