Climate Change Science Attitudes Australia and Koch in USA

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Climate science or climate change denialism have been apparent for some decades since the 1970s with Koch Industries being central along with ‘big oil’ of Exxon Mobil etc. in funding through ‘Dark Money’ academia, research, think tanks, media, politicians and PR techniques to influence society.  Now we see the results including wide-spread climate denialism, avoidance of environmental protections and negative media PR campaigns; meanwhile the roots of this strategy have become more transparent with legal action following. 

 

Climate Lawsuits Are Coming for Koch Industries

 

Dharna Noor June 25, 2020

 

Minnesota Attorney General Keith Ellison announced on Wednesday that he’s suing ExxonMobil, Koch Industries, and the American Petroleum Institute because the three firms deceived customers about the climate crisis. This is the first lawsuit of its kind to name API and Koch Industries, and it takes a novel approach by suing them solely for the lies they told.

 

The consumer fraud lawsuit alleges that the companies engaged in a multi-decade “campaign of deception,” hiding the fact that they understood as early as the 1950s that oil and gas production contributes to climate breakdown and still chose to extract, market, and sell the fuels. It includes claims for fraud, failure to warn and violations of Minnesota statutes on consumer fraud, deceptive trade practices and false statements in advertising. As retribution, it calls for Minnesotans to be compensated for their losses and for the defendants to fund a public education campaign about the dangers of climate change.

 

“We’re here suing these defendants, API, ExxonMobil and Koch, for hiding the truth, confusing the facts and muddling the water to devastating effect,” Ellison said at a news conference…..

 

….. But while other lawsuits have targeted ExxonMobil and other major oil producers, Ellison’s groundbreaking suit targets not just the polluting companies but also fossil fuel lobbyists who also deceived consumers. The multinational Koch Industries’ does produce fossil fuel products — in fact, it owns a large Minnesota refinery that manufactures about 80% of the gasoline used in the state — but it is also heavily involved in lobbying for the fossil fuel industry’s interests. And API is the largest U.S. trade association for oil and natural gas companies. Naming these representatives, rather than just fossil fuel producers themselves, lays out that they had a role in the deception as well.

 

Meanwhile in Australia, from SBS on climate change attitudes:

 

The number of climate deniers in Australia is more than double the global average, new study finds

 

News consumers in Australia are more likely to believe climate change is “not at all” serious compared to news consumers in other countries, according to new research.

 

16/06/2020 by Caroline Fisher & Sora Park

 

Australian news consumers are far more likely to believe climate change is “not at all” serious compared to news users in other countries. That’s according to new research that surveyed 2,131 Australians about their news consumption in relation to climate change.

 

The Digital News Report: Australia 2020 was conducted by the University of Canberra at the end of the severe bushfire season during 17 January and 8 February, 2020.

 

It also found the level of climate change concern varies considerably depending on age, gender, education, place of residence, political orientation and the type of news consumed.

 

Young people are much more concerned than older generations, women are more concerned than men, and city-dwellers think it’s more serious than news consumers in regional and rural Australia.

 

Strident critics in commercial media

 

There’s a strong connection between the brands people use and whether they think climate change is serious.

 

More than one-third (35 per cent) of people who listen to commercial AM radio (such as 2GB, 2UE, 3AW) or watch Sky News consider climate change to be “not at all” or “not very” serious, followed by Fox News consumers (32 per cent).

 

This is perhaps not surprising when some of the most strident critics of climate change science can be found on commercial AM radio, Sky and Fox News.

 

For more articles and blogs about Australian politics, climate change, critical thinking, digital or e-consumer behaviour, environment, fossil fuel pollution, marketing & communications, political strategy, populist politics, science literacy, strategic management, WOM word of mouth and younger generations.

 

 

 

Digital Challenges to Traditional News Media Models

In Australia, and internationally, traditional or legacy print media is being challenged not by its importance in informing people e.g. during bushfires, Covid-19 crisis etc. but related challenges of economics, populist politics, innovation or lack of and now preferred use of digital channels and major social media like Facebook and Google by most people nowadays.

 

Following are excerpts from articles outlining challenges of populism, PR, social media or atomisation of channels, and possible solutions to support news, democracy, innovation and business models in a digital world.

 

From Inside Story Australia:

 

How disasters are shaping Australians’ news habits

 

A new study tracks the rise in news consumption during the bushfires and the pandemic — and finds a glimmer of hope for publishers.

 

In times of great uncertainty, readers and viewers will seek out reliable, accurate and up-to-date news — doubly so when their own safety and wellbeing are at stake. But will the news media continue to be there when they’re needed?

 

The latest Digital News Report: Australia, the sixth annual study of national news consumption trends, provides further evidence that Australians still rely on the news media — directly or indirectly — regardless of its financial difficulties…..

 

….News businesses, digital platforms and the government will need to reconsider how to maintain a healthy news ecosystem and keep citizens informed. Paying attention to what news consumers are telling us would be a good starting point.

 

Our survey confirmed that social media and search are now the two major pathways to online news, with a growing number of people accessing news through mobile alerts, newsletters and aggregator apps. News consumers are trying to find efficient ways to curate and organise the vast amount of news available to them. Rather than go directly to the news-brand websites themselves, audiences are increasingly relying on Google and Facebook to find what they want….

 

….But we know news media businesses are struggling to adapt to the digital environment, and we know they haven’t yet found a sustainable means of surviving.

 

From The Conversation Australia:

 

Media have helped create a crisis of democracy – now they must play a vital role in its revival

 

In May 2020, with the world still in the grip of the coronavirus pandemic, Margaret MacMillan, an historian at the University of Toronto, wrote an essay in The Economist about the possibilities for life after the pandemic had passed.

 

On a scale of one to ten, where one was utter despair and ten was cautious hopefulness, it would have rated about six. Her thesis was that the future will be decided by a fundamental choice between reform and calamity….

 

….She was writing against a backdrop of a larger crisis – the crisis in democracy. The most spectacular symptoms of this were the election of Donald Trump as president of the United States and the Brexit referendum. Both occurred in 2016, and both appealed to populism largely based on issues of race and immigration….

 

How the pandemic contracted the media landscape further

 

Alongside these developments, the existential crisis facing news media was made worse by the coronavirus pandemic. As business activity was brought to a stop by the lockdown, the need for advertising was drastically reduced.

 

Coming on top of the haemorrhaging of advertising revenue to social media over the previous 15 years, this proved fatal to some newspapers…..

 

Defending against the digital onslaught

 

At a national level, the Australian government took up a recommendation by the Australian Competition and Consumer Commission to force the global platforms, particularly Facebook and Google, to pay for the news it took from Australian media….

 

Populism and scapegoating

 

A third factor in the crisis, exacerbated by the first two, is the rise of populism. Its defining characteristics are distrust of elites, negative stereotyping, the creation of a hated “other”, and scapegoating. The hated “other” has usually been defined in terms of race, colour, ethnicity, nationality, religion or some combination of them.

 

Powerful elements of the news media, most notably Fox News in the United States, Sky News in Australia and the Murdoch tabloids in Britain, have exploited and promoted populist sentiment……

 

From Mumbrella Australia:

 

Publishers: Stop expecting handouts from Facebook and Google, start innovating

 

 

Facebook and Google direct enormous volumes of traffic to news publishers. But instead of paying for the privilege, like other brands do, publishers expect to get paid. Simon Larcey says that instead of the ‘last-ditch, half-assed cash grab’, media companies need to, unsurprisingly, innovate….

 

……In a nutshell, this sums up the ludicrous move by the Australian Competition and Consumer Commission and local news publishers, which have demanded that Facebook and Google cough up cash for any news content that the digital giants share across their platforms. And with Google agreeing to play ball last week, it looks like these demands are being met.

 

While some might regard this move as a digital giant throwing a lifeline to a drowning local news industry, other, more cynically minded people – myself included – might see this a move as one developed by Google’s PR department to win the hearts and minds of stakeholders. Putting Google’s motives to one side, there’s a risk that this is yet another nail in the coffin, an admission of defeat by local publishers who are no longer able to successfully compete….

 

The problem with handouts

 

Welcome to 2020, and after years of lobbying, the government has decided that if the news publishers of Australia cannot build a sustainable digital advertising revenue model, the two tech platforms will be strong-armed into footing the bill……

 

…….The numbers from the digital giants are probably even larger today. At least 50% of all news traffic is directed to Australian news sites via third parties. If Australian news providers did not have these two platforms, their traffic would be cut in half, and they would generate half the ad revenue. Any brand or marketer wanting to get that type of traffic to their site would pay Facebook and Google big money – in fact they do – yet Australian publishers think they should be paid for the privilege. It makes no sense.

 

For more articles and blogs about Australian politics, business communication, consumer behaviour, digital literacy, digital marketing, digital or e-consumer behaviour, media, political strategy, populist politics, social media marketing and WOM word of mouth.

 

Fighting Fake News in Finland via Schools

We have witnessed years now of conventional and now digital media being manipulated to confuse, misinform and mislead the public of all ages round science of climate change or global warming, politics and campaigns, immigrants and population growth, vaccinations, natural disasters, religion and minorities etc.

Like some states in Australia used to teach critical thinking to high school students in the 1970s, since been ’embedded’ and/or disappeared, Finland has taken the lead in developing skills at primary school age dealing with Russia especially, and global warming denialism.

From The Guardian:

‘How Finland starts its fight against fake news in primary schools

Country on frontline of information war teaches everyone from school pupils to politicians how to spot slippery information

You can start when children are very young, said Kari Kivinen. In fact, you should: “Fairytales work well. Take the wily fox who always cheats the other animals with his sly words. That’s not a bad metaphor for a certain kind of politician, is it?”

With democracies around the world threatened by the seemingly unstoppable onslaught of false information, Finland – recently rated Europe’s most resistant nation to fake news – takes the fight seriously enough to teach it in primary school.

In secondary schools, such as the state-run college in Helsinki where Kivinen is head teacher, multi-platform information literacy and strong critical thinking have become a core, cross-subject component of a national curriculum that was introduced in 2016.

In maths lessons, Kivinen’s pupils learn how easy it is to lie with statistics. In art, they see how an image’s meaning can be manipulated. In history, they analyse notable propaganda campaigns, while Finnish language teachers work with them on the many ways in which words can be used to confuse, mislead and deceive.

“The goal is active, responsible citizens and voters,” Kivinen said. “Thinking critically, factchecking, interpreting and evaluating all the information you receive, wherever it appears, is crucial. We’ve made it a core part of what we teach, across all subjects.”

The curriculum is part of a unique, broad strategy devised by the Finnish government after 2014, when the country was first targeted with fake news stories by its Russian neighbour, and the government realised it had moved into the post-fact age.

Successful enough for Finland to top, by some margin, an annual index measuring resistance to fake news in 35 European countries, the programme aims to ensure that everyone, from pupil to politician, can detect – and do their bit to fight – false information.

“This affects all of us,” said Jussi Toivanen, chief communications officer for the prime minister’s office. “It targets the whole of Finnish society. It aims to erode our values and norms, the trust in our institutions that hold society together.”

Finland, which declared independence from Russia in 1917, is on the frontline of an online information war that has accelerated markedly since Moscow annexed Crimea and backed rebels in eastern Ukraine five years ago, Toivanen said.

Most campaigns, amplified by sympathetic far-right, nation-first and “alternative” Finnish news sites and social media accounts, focus on attacking the EU, highlighting immigration issues and trying to influence debate over Finland’s full Nato membership.

Resistance is seen almost as a civil defence question, a key component in Finland’s comprehensive security policy. Toivanen said: “We are a small country, without many resources, and we rely on everyone contributing to the collective defence of society.”

The programme, piloted by a 30-member, high-level committee representing 20 different bodies from government ministries to welfare organisations and the police, intelligence and security services, has trained thousands of civil servants, journalists, teachers and librarians over the past three years.

“It’s a broad-based, coordinated effort to raise awareness,” said Saara Jantunen, a senior researcher from the defence ministry who has been seconded to the prime minister’s office. “Like virus protection on your computer: the government’s responsible for a certain amount, of course, but ultimately it’s up to the individual to install the software.”…

…..He wants his pupils to ask questions such as: who produced this information, and why? Where was it published? What does it really say? Who is it aimed at? What is it based on? Is there evidence for it, or is this just someone’s opinion? Is it verifiable elsewhere?

On the evidence of half a dozen pupils gathered in a classroom before lunchtime, it is an approach that is paying off. “You must always factcheck. The number one rule: no Wikipedia, and always three or four different and reliable sources,” said Mathilda, 18. “We learn that basically in every subject.”….

…..Part of that continuing education is also provided by NGOs. Besides operating an effective factchecking service, Faktabaari (Fact Bar), launched for the 2014 European elections and run by a volunteer staff of journalists and researchers, produces popular voter literacy kits for schools and the wider public.

“Essentially, we aim to give people their own tools,” said its founder, Mikko Salo, a member of the EU’s independent high-level expert group on fake news. “It’s about trying to vaccinate against problems, rather than telling people what’s right and wrong. That can easily lead to polarisation.”

In the run-up to Finland’s parliamentary elections last April, the government went so far as to produce an advertising campaign alerting voters to the possibility of fake news, with the slogan “Finland has the best elections in the world. Think about why”.

Similarly, Mediametka has been developing and working with media literacy tools since the more innocent days of the early 1950s, when its founders were motivated mainly by fear of the irreparable damage that comic books might do to the minds of Finnish children.

These days, the NGO, part-funded by the culture ministry, organises ed-tech hackathons with inventive Finnish startups in a bid to develop “meaningful materials” for schools and youth groups, said its executive director, Meri Seistola.

“We work with pictures, videos, text, digital content; get our students to produce their own; ask them to identify all the various kinds of misleading news,” said Seistola: from propaganda to clickbait, satire to conspiracy theory, pseudoscience to partisan reporting; from stories describing events that simply never happened to unintentional errors of fact.

Finland has something of a head start on information literacy, ranking consistently at or near the top of international indices for press freedom, transparency, education and social justice. Its school pupils have the EU’s highest PISA score for reading.

“The level of trust in national institutions, in the media, in society as a whole, does tend to be higher in the Nordic countries than in many others,” said Faktabaari’s Salo. “But that means we really need even greater vigilance now, to prepare ourselves for the next phase. Because we have more to lose.”’

 

For more articles and blogs about younger generations, critical thinking, climate change and curriculum click through.

 

Tourism Australia Marketing Campaigns

Australian tourism campaigns have often been in the news, sometimes for good reasons attracting attention, other times questions about the campaigns including the most recent ‘Philausophy‘.

Tourism Australia's latest campaign 'Philausophy' attracts criticism.

Tourism Australia Marketing Campaigns (Image copyright Pexels)

The ‘Philausophy’ campaign is self-indulgent wank, and a crime against Australia

Tourism Australia’s latest ‘Philausophy’ campaign has “desecrated” Australia and is appalling, self-indulgent wank, according to creative director and senior copywriter Mark Farrelly.

November 1, 2019 10:52

by MARK FARRELLY

What happens when you give a government department $38m dollars of our money? You get a pile of self-indulgent wank that’s an embarrassment to our nation.

You would think after the unmitigated disaster that was ‘Where the bloody hell are you?’, Tourism Australia would have learnt a lesson. But clearly, it did not.

The campaign after that was completely forgettable. Can you remember it? Bet you can’t. It passed like a ship in the night. The only thing memorable about it was the fact its weak, pathetic slogan was grammatically wrong.

There’s nothing like Australia? No people. Australia is a place. A location. It is somewhere, not something.

There’s nowhere like Australia would have made sense. I’m not saying that’s great. But it’s okay.

Rule one of tourism advertising: you are advertising a destination.

So it’s not surprising that when you have a team of people so unable to use even basic English, they are going to come up with something even more appalling than before…

…The campaign after that was completely forgettable. Can you remember it? Bet you can’t. It passed like a ship in the night. The only thing memorable about it was the fact its weak, pathetic slogan was grammatically wrong.

There’s nothing like Australia? No people. Australia is a place. A location. It is somewhere, not something.

There’s nowhere like Australia would have made sense. I’m not saying that’s great. But it’s okay.

Rule one of tourism advertising: you are advertising a destination.

So it’s not surprising that when you have a team of people so unable to use even basic English, they are going to come up with something even more appalling than before.’

 

What had happened before?

 

Tourism Australia looks beyond ‘controversial campaign

‘”Where the bloody hell are you?” has gone the way of the “shrimp on the barbie” – into the dustbin of advertising history.

It is two years since the Government unveiled the confrontational slogan to sledge people into coming to Australia, and now it is being dropped.

The $180 million campaign generated much publicity around the world but did not generate any major increase in visitor numbers.

Tourism Australia is also set to review its contracts with advertising agencies as it opens one of the country’s largest advertising accounts to tender.’

 

What is the issue or challenge round tourism marketing?

 

The Best Job in the World” & Beyond in a Brave New Marketing World

“Not since Willy Wonka and the golden tickets hidden in chocolate bars, has something come along like this.” Editor, The Sunday Times, United Kingdom

Investing heavily in content but not communication channels to reach prospective tourists, however, Queensland’s ‘Best Job in the World’ did gain attention globally through having travellers create the content.

The challenge was to convey to the rest of the world, in an already saturated global travel market, that surrounding this vibrant living organism was tangible product and a new tourism story for Australia…

….By the end of 2008 the groundwork was laid, the tourism regions and operators along the 2300 kilometre of the Great Barrier Reef had come on board under the “Islands of the Great Barrier Reef” banner, we had agreement from our international travel partners to start including Islands of the Great Barrier Reef product into their packages and marketing collateral had been produced.  Now all we needed was an idea or a “hook” to sell the Islands of the Great Barrier Reef to the world.

Stage two was the big idea itself.  Brisbane-based creative agency SapientNitro was given a brief to devise a campaign to promote the Islands of the Great Barrier Reef.  While several ideas were floated we realised that “The Best Job in the World” was The One; a dream job offering one candidate something priceless, the role of Caretaker of the Islands of the Great Barrier Reef with six months to explore the Islands of the Great Barrier Reef while based in a luxury house on Hamilton Island for a pay cheque of AUD150,000.

While the caretaker’s duties, cleaning the pool, feeding the fish and collecting the mail, were tongue-in-cheek, for the campaign to work, it needed to be a real job…..

….Then on a cold January morning they opened up the newspaper or turned on the television and were hit by a ray of Queensland sunshine; an advertisement for “the best job in the world” with the initial criteria of “anyone can apply”.  The application process simply asked people from around the world to submit a one minute video of themselves telling Tourism Queensland why they deserved the best job in the world….

….On 6 May 2009, Ben Southall, a 34-year-old British charity events organiser, was announced as the successful candidate for “the best job in the world”.  In the first 24 hours of his announcement as the successful candidate, Ben undertook more than 100 media interviews and featured in news stories around the globe.

Two months later on 1 July 2009, Ben started his role as the Caretaker for the Islands of the Great Barrier Reef.  During his stint he visited almost 100 Queensland destinations, fielded more than 450 media interviews and posted more than 60 blogs of 75,000 words, 2,000 photographs, 47 video diaries and more than 1,000 tweets….

….The estimated publicity value of the campaign topped AUD430 million and penetrated almost every country on earth.  Not bad for an investment of around AUD4 million over the three-year life of the campaign.’

 

Ongoing issue of direct communication with prospective tourists

 

Campaign fantastic but let down by one oversight by QLD Tourism, no direct channel via their global web presence to contact or make an enquiry in one’s own language, locally.  However, this is where Tourism Australia has been quietly creating a global web presence and physically through local travel and related representatives trained as ‘Aussie Specialists’ with resources made available online via ‘Aussie Specialists Club’.

As important, mostly ignored, are the significant digital marketing resource created by Aussie Specialists developing their own web presence targeting geographic, cultural and linguistic regions.

Result?

Most related web searches would find the relevant Tourism Australia website then finding travel planning and an Aussie Specialist travel agent would only be three clicks away; digital marketing 101.

For more blogs and articles about digital marketing and marketing strategy click through.

 

 

 

 

 

Brand Trust – Social Media – Digital Marketing – Personal Customer Data

How can trust in brands be developed and maintained in an age of digital marketing, speed, mistrust and social media?

This article first appeared in The Australian on 15th February 2019, then via KPMG NewsRoom.

There are issues in trust round politics and marketing.

Brand Trust in Digital Times (Image copyright Pexels)

Brand power in the age of declining trust

Edelman’s annual Trust Barometer report in 2017 carried a headline “Trust is in crisis around the world”. A KPMG report last year found that “trust has declined in almost every major economy and many developing ones”. In a CNN interview recently, Salesforce’s founder and CEO Marc Benioff argued that “companies that are struggling today are struggling because of a crisis with trust”.

There seems no end to the brands, organisations and leaders that have lost the public’s trust. There has been a royal commission into our banks, multiple questions over Facebook’s use of personal data, cheating cricketers, fake news, church leaders charged, and political parties bickering among themselves.

It is hard to believe that some brands and organisations have turned a blind eye to building trust with customers over the past decade. Trust is the basis of all relationships, gained slowly like drops of rain but lost in buckets. It is fundamental to business, symbolised in a handshake and eye-to-eye contact. ……These brands meet the “trust” checklist in the KPMG report – standing for something more than profit; demonstrably acting in the customers’ best interest; doing what you say you will; keeping customers informed; and being competent and likeable.

There is no doubt that brand trust is more complex in a digital world, where social media and data personalisation have enabled brands to act as if they are talking to you in person. Combine that with the exponential growth of individuals’ data that can be captured; digital marketplaces; smartphones; voice technology such as Google Home and Alexa; and the algorithms and deep learning of artificial intelligence, and there are far more opportunities to get brand trust wrong. This is especially so when trust is measured at lightning speed and some decisions around brands are being made by machines acting like humans.

Data became the hottest brand trust issue last year. The biggest data breach involved the Marriott International hotel chain and had an impact on up to 383 million people on the Starwood booking database. This included more than five million unencrypted passport numbers. Facebook had multiple issues, the most discussed being Cambridge Analytica’s access to Facebook users’ data. This data was used to persuade voters to change their opinions in the last US presidential election.

Consumers started to question the trust they had in these brands: one US survey showed 71 percent of people were worried about how brands collected and used their personal data. …… Marketers also had their doubts after YouTube posted ads that appeared alongside offensive videos, leading to a number of companies and their media agencies withdrawing advertising from YouTube for a period.

In the past five years, some of Australia’s biggest companies have rushed to establish or buy into data businesses that can offer insights into the purchasing behaviour of their customers and also use that information to improve their marketing communications……

Some companies have commercialised this data by selling it to outside organisations that match it with their customer profiles, adding to the knowledge they have on their customers. Some have questioned the ethics of this, even if it is anonymous; others ask who actually owns the data – the individual or the companies?

Trust around data relies on the fundamentals: common sense says that being a friendly and helpful neighbour is better for a long-term relationship than being annoying or remote. The personal customer data a business holds needs to be treated in the same way. In a business environment where consumers have more choice than ever, as well as more transparency and lower barriers to switching brands, boards, CEOs and marketers cannot ignore the need to invest in brand trust.

 

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