University Student Learning – Digital Marketing Skills for Work

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How does a university, or even high school student acquire digital marketing skills and related employment?

There is a now clear crossover between seemingly mutually exclusive disciplines language, communications, information systems, websites and marketing.  Following is a helpful article from Kim Le via Marketing.com.au:

5 Tips for University Students to Help Kickstart Your Career in Digital Marketing

October 16, 2018 By Kim Le

Having been born a first-generation Australian with immigrant parents who value good education, I was always pushed to perform the best academically. Against their will for me to study Medicine or Law, I’m currently completing my double bachelor’s degree in Business and Information Technology, majoring in Marketing and Enterprise Systems Development at the University of Technology, Sydney…..

How can university students learn digital marketing?

Digital Marketing Internships (Image copyright Pexels)

….As one of the countless number of students approaching their final years of tertiary studies, it was only natural for me to begin to contemplate about which career path I should take. It wasn’t until my 4th year at university that I discovered digital marketing was the perfect bridge between my two university degrees. The more I researched about the industry, the more intrigued I became. For those students who are looking to get started in digital marketing, these are the steps I took which I believe helped me get my first job in digital marketing, and I don’t doubt that it will help you too.

  1. Start a Blog or Website

If you don’t already have a blog or website, start one! If you’re a beginner, blogs are super easy to make, they’re free, and anyone can do it. WordPress is a great platform to use for both blogs and websites and having one will allow you to practice and improve your design, SEO, social media, basic programming and marketing skills. Your employers will also look upon it favourably!

  1. Don’t Just Rely on What You’ve Learnt at University

Marketing subjects at university teach very broad concepts and usually don’t delve deep enough into digital marketing…..In my degree, the elective subject Digital Marketing and Social Media is the only subject which concentrates on digital marketing concepts. Because the options for digital marketing subjects available were limited, I found it difficult to acquire an in-depth knowledge about digital concepts. It would be highly beneficial for students like myself who are interested in the digital world if universities could incorporate more core digital marketing subjects in their curriculum.

  1. Search for Opportunities Yourself

The world of digital marketing is constantly growing and is extremely competitive. With a lot of entry or intern marketing positions nowadays looking for interns or graduates with ‘at least 2 years previous marketing experience required’, it’s a small wonder why many students like myself are finding it difficult to get our foot in the door in the digital marketing industry.

  1. Grasp Every Opportunity

Push yourself out of your comfort zone and grasp every opportunity that comes your way. I received an email one day from UTS Careers services about Digital Cadets, a free one-day digital marketing event, hosted by Indago Digital. I didn’t have to think twice about applying because digital marketing events and opportunities don’t come by very often and I thought it would be a great opportunity to learn more about digital marketing from industry professionals.

  1. My First Digital Marketing Job with Indago Digital

A few weeks after the event, I reached out to Indago Digital to provide feedback for the event as well as inquire about their current positions and internships. A staff member was quick to respond, and I had an interview scheduled for the following week. The first part of the interview process was with the Managing Director, Gary, to get to know more about me. I then proceeded onto the second step, which involved a skills test to examine if I was a good fit for the role. I was able to successfully pass the test and began my internship at Indago Digital not long after.’

 

One could also add that the ATDW Australian Tourism Data Warehouse Marketing e-kit is a very useful resource for those learning about digital marketing, especially sole or small business in tourism and hospitality, plus other services.

For more articles about digital marketing, SEO etc. click through.

 

 

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Website Design for Digital Marketing and SEO

Websites are often viewed in simple functional terms and only for the IT or web team to tinker with, however this view is misguided and wrong.  Interesting article about how web design has progressed from online brochures into something more sophisticated:

 

A nostalgic journey through the evolution of web design. September 4, 2018 4.35pm AEST

The World Wide Web was invented almost 30 years ago by Tim Berners Lee to help people easily share information around the world. Over the following decades, it has changed significantly – both in terms of design and functionality, as well its deeper role in modern society.

Just as the architectural style of a building reflects the society from which it emerges, so the evolution of web design reflects the changing fashions, beliefs and technologies of the time.

Web design styles have changed with remarkable speed compared with their bricks and mortar cousins. The first website contained only text with hyperlinks explaining what the web was, how to use it, and basic set-up instructions. From those early days to the present, web design has taken a long and winding journey.’

 

Further, it is not just about design by an IT person nor appearance by a graphic designer but also digital or ICT, architecture and purpose, with the latter making the web and related central to organisational product or purpose, and visible presence.

This is exemplified by websites becoming both shopfronts and resource repositories which can be visible globally, often precluding a physical presence.  Functions of websites impacting design, include: digital marketing or SEO, social media junction, intranet, HR systems, training resources, e-commerce, finance or accounting including inventory, billing etc., media and communications.

Nowadays websites and digital need to be viewed as dynamic and living systems informed by internal and external stakeholders according to the SDLC systems or software development life cycle, for ongoing management and review of all organisational aspects.

For a related article on how to develop a website for digital marketing and SEO click through.