Adult Learning in Context for English Teaching and Digital or e-Marketing for Small Business
How to teach English as a Foreign Language in the UK, teacher trainers designed a good quality program with right mix of theoretical input, teaching, learning and assessment activities, discussion, observations of practice, lesson plan design and observed practice lessons with immediate feedback.
The issues were then going onto work in the English teaching sector in Turkey for over a year, but missed the essential post course development from qualified native speaking DELTA director of studies e.g. expert and/or peer observations.
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Adult Learning Theory:
Andragogy includes need for knowledge, motivation, willingness, experience, self-direction and task based learning. Transformational Learning is exemplified by identification of an issue, personally relevant and application of critical thinking or reflection. Experiential learning, via Kolb, revolves round concrete experience, reflective observation, abstract conceptualization and active experimentation (Gutierrez, 2016 & Pappas, 2013).
CELTA trainee teachers are motivated, must be self-managing after training when they may not have expert support. Teaching adults, one can use their input to guide lessons for local needs and ‘personalise’. Kolb’s experiential learning theory is most relevant in English language learners taking on new language structures or functions in the classroom through presentation, practice and production or fluency, then applying outside the class room.
Principles of Andragogy:
In the (Australian) international education sector marketing, need for ‘Introduction to Digital or e-Marketing’; few if any related personnel are motivated to learn. Many international education marketing managers dismiss digital marketing as ‘technical’ for web team, in favour of ‘approved’ travel to international student events.
The solution is to find a senior institution leader who can support the same CPD in digital marketing with marketing managers i.e. motivated marketing managers being involved in planning and evaluation, informed by experience, relevant and problem centred, which can then be applied in the field (Ibid.).
Gutierrez, K. (2016) Adult Learning Theories Every Instructional Designer Must Know. Available at: https://www.shiftelearning.com/blog/adult-learning-theories-instructional-design (Accessed on: 20 November 2017).
Pappas, C. (2013) Instructional Design: The Adult Learning Theory – Andragogy of Malcolm Knowles. Available at: https://elearningindustry.com/the-adult-learning-theory-andragogy-of-malcolm-knowles (Accessed on: 20 November 2017).