Website Design for Digital Marketing and SEO

Websites are often viewed in simple functional terms and only for the IT or web team to tinker with, however this view is misguided and wrong.  Interesting article about how web design has progressed from online brochures into something more sophisticated:

 

A nostalgic journey through the evolution of web design. September 4, 2018 4.35pm AEST

The World Wide Web was invented almost 30 years ago by Tim Berners Lee to help people easily share information around the world. Over the following decades, it has changed significantly – both in terms of design and functionality, as well its deeper role in modern society.

Just as the architectural style of a building reflects the society from which it emerges, so the evolution of web design reflects the changing fashions, beliefs and technologies of the time.

Web design styles have changed with remarkable speed compared with their bricks and mortar cousins. The first website contained only text with hyperlinks explaining what the web was, how to use it, and basic set-up instructions. From those early days to the present, web design has taken a long and winding journey.’

 

Further, it is not just about design by an IT person nor appearance by a graphic designer but also digital or ICT, architecture and purpose, with the latter making the web and related central to organisational product or purpose, and visible presence.

This is exemplified by websites becoming both shopfronts and resource repositories which can be visible globally, often precluding a physical presence.  Functions of websites impacting design, include: digital marketing or SEO, social media junction, intranet, HR systems, training resources, e-commerce, finance or accounting including inventory, billing etc., media and communications.

Nowadays websites and digital need to be viewed as dynamic and living systems informed by internal and external stakeholders according to the SDLC systems or software development life cycle, for ongoing management and review of all organisational aspects.

For a related article on how to develop a website for digital marketing and SEO click through.

 

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