How does a university, or even high school student acquire digital marketing skills and related employment?
There is a now clear crossover between seemingly mutually exclusive disciplines language, communications, information systems, websites and marketing. Following is a helpful article from Kim Le via Marketing.com.au:
October 16, 2018 By Kim Le
Having been born a first-generation Australian with immigrant parents who value good education, I was always pushed to perform the best academically. Against their will for me to study Medicine or Law, I’m currently completing my double bachelor’s degree in Business and Information Technology, majoring in Marketing and Enterprise Systems Development at the University of Technology, Sydney…..
….As one of the countless number of students approaching their final years of tertiary studies, it was only natural for me to begin to contemplate about which career path I should take. It wasn’t until my 4th year at university that I discovered digital marketing was the perfect bridge between my two university degrees. The more I researched about the industry, the more intrigued I became. For those students who are looking to get started in digital marketing, these are the steps I took which I believe helped me get my first job in digital marketing, and I don’t doubt that it will help you too.
Start a Blog or Website
If you don’t already have a blog or website, start one! If you’re a beginner, blogs are super easy to make, they’re free, and anyone can do it. WordPress is a great platform to use for both blogs and websites and having one will allow you to practice and improve your design, SEO, social media, basic programming and marketing skills. Your employers will also look upon it favourably!
Don’t Just Rely on What You’ve Learnt at University
Marketing subjects at university teach very broad concepts and usually don’t delve deep enough into digital marketing…..In my degree, the elective subject Digital Marketing and Social Media is the only subject which concentrates on digital marketing concepts. Because the options for digital marketing subjects available were limited, I found it difficult to acquire an in-depth knowledge about digital concepts. It would be highly beneficial for students like myself who are interested in the digital world if universities could incorporate more core digital marketing subjects in their curriculum.
Search for Opportunities Yourself
The world of digital marketing is constantly growing and is extremely competitive. With a lot of entry or intern marketing positions nowadays looking for interns or graduates with ‘at least 2 years previous marketing experience required’, it’s a small wonder why many students like myself are finding it difficult to get our foot in the door in the digital marketing industry.
Grasp Every Opportunity
Push yourself out of your comfort zone and grasp every opportunity that comes your way. I received an email one day from UTS Careers services about Digital Cadets, a free one-day digital marketing event, hosted by Indago Digital. I didn’t have to think twice about applying because digital marketing events and opportunities don’t come by very often and I thought it would be a great opportunity to learn more about digital marketing from industry professionals.
My First Digital Marketing Job with Indago Digital
A few weeks after the event, I reached out to Indago Digital to provide feedback for the event as well as inquire about their current positions and internships. A staff member was quick to respond, and I had an interview scheduled for the following week. The first part of the interview process was with the Managing Director, Gary, to get to know more about me. I then proceeded onto the second step, which involved a skills test to examine if I was a good fit for the role. I was able to successfully pass the test and began my internship at Indago Digital not long after.’
One could also add that the ATDW Australian Tourism Data Warehouse Marketing e-kit is a very useful resource for those learning about digital marketing, especially sole or small business in tourism and hospitality, plus other services.
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